PROJECT INFO:
SKYY Vodka Infusions is an American spirit available in a variety of fruit infused flavors. The brief was simple: SKYY Vodka's label historically consist of a beautifully and uniquely styled fruit and cocktail garnishes. Our task was to create a label that was unique and fresh to stand out in the noisy spirits space. We put our heads down and did a competitive audit and looked at how all the other flavored vodkas in the space styled their fruit flavors and asked ourselves how could we uniquely style a watermelon or express the idea of coldbrew without being too literal.
The Result: two labels that stand out in the flavored vodka space. In a category where watermelons were typically photographed whole, we created a geometric, clean and minimalistic watermelon slice that stood out on shelves. SKYY Sun-Ripened Watermelon ended up flying off shelves and becoming one of the most popular special edition Infusions flavors. So popular that it's become a core SKU in the product line. And as for SKYY Coldbrew: coffee beans and an ice cube so you never have to compromise between drinking iced coffee and having a brunch cocktail.
- Creative Team
- Agency: Superunion
- Client: Campari / SKYY Vodka
- Photography: David Chow
- Food Styling: Haruko Hayakawa
- Disciplines
- Packaging / Photography / Art Direction / Food Styling
The Washington Post: Nutrition LabelsEDITORIAL ILLUSTRATION
Bubble Cleanser Launch3D MODELING + RENDERING + ANIMATION
Fly by Jing Chengdu Crunch3D MODELING + RENDERING
Cometeer3D MODELING + RENDERING
Ta-ku 'Songs to Come Home To' Album Art3D MODELING + RENDERING
Connection?3D ILLUSTRATION
LA Times: The Official Bottled Water Power Ranking3D Modeling + Animation
Floral Explorations3D ANIMATION
Poppi3D MODELING + ANIMATION
REM Beauty3D MODELING + RENDERING
JIMMY CHOO3D MODELING & RENDERING
Blueland3D MODELING + RENDERING
SKKN by Kim Kardashian3D Modeling + Rendering
Moon Prism Power, Make Up3D Animation
Flow Water3D MODELING + RENDERING
High Tide Sound System Vol. 543D Modeling & Rendering
Casa Malka3D Modeling + Rendering
The Telegraph Magazine3D MODELING + ANIMATION
Objects of Desire3D MODELING + RENDERING
Telegraph: Tweakments3D MODELING & RENDERING
Scotria3D MODELING & RENDERING
HeartBurger3D MODELING + RENDERING
Cocktails3D Modeling + Animation
Fly By JingArt Direction & Photography
Bon Appetit: The Future of Food3D Modeling + Rendering
Cyborgs3D MODELING + RENDERING
New York Times: Tiny Architect-Designed HousesANIMATION & PROP STYLING
Precious Metals3D MODELING + RENDERING
Tom Ford3D Modeling + Rendering
The New York Times: Paper DollsPHOTOGRAPHY, PROP STYLING & ANIMATION
MARTINE ALI3D MODELING & RENDERING
Everology3D Modeling + Rendering
Trixie Mattel3D Modeling + Animation
MiniMart3D Modeling + Rendering
KOA3D Modeling & Rendering
Panera Bread Beautifully Clean CampaignFood Styling
Soku3D Modeling & Rendering
NYT: The Taste of SummerPhotography & Styling
World of Women NFT3D Modeling + Rendering, NFTs
Chloe Nile3D MODELING + RENDERING
CG Product Visualization3D Modeling & Rendering
White Moustache YogurtBranding, Packaging, 3D
T Magazine: Steel WatchesPackaging & Prop Styling
NYT: America’s Monuments, ReimaginedPhotography & Styling
SKYY VodkaPackaging, Art Direction & Food Styling